DIGITAL + SOCIAL + PRINT + OOH + IN-STORE
BMW Performance Driving School
RELEARN TO DRIVE — Once my partner and I discovered that BMW had a Performance Driving School, we knew we had to do some ads. With minimal funds, “Relearn to Drive” relied heavily on word of mouth, free and strategically placed media, and targeted online partnerships to drive traffic to the site. The campaign exceded all expectations, by not only increasing awareness for the school but also by booking it solidly for the next year. It picked up quite a few nods too, including a write-up in CA, an Effie, a Webby for Best Automotive Site, published in Taschen’s Web Design: Video Sites, and the front page of the New York Times business section — finally proving to my father that I really do have a real job.