PRINT + OOH + DIGITAL + SOCIAL + IN-STORE
FIAT 500 Abarth Launch
SMALL, BUT MIGHTY — Here’s a little campaign for the FIAT 500 Abarth Launch, where I played dual roles as copywriter and art director — the extra voices running around in my head have some benefits. I wanted to keep the lines short and punchy to play to the compactness of the 500 and let the tone of voice and visual styling play up the aggressiveness of Abarth.