TELEVISION + PRINT + OOH + SOCIAL + DIGITAL + COLLATERAL + IN-STORE
New Holland Corporate Rebrand
EQUIPPED FOR A NEW WORLD — For over 120 years, New Holland has been a leader in farming innovation. However, years of disjointed marketing had resulted in weak brand awareness and a market share of less than 10%. It was time for something new — so we scrapped everything but the logo and started from scratch. With a fresh brand vision and visual style, we launched an integrated campaign that cut through the competitive clutter, re-establishing New Holland as the forward-thinking company it truly is. The campaign earned accolades from both the agricultural community and the press, which led to New Holland Global adopting the new branding, initially only intended for North America. Plus, Archive picked up the print campaign, giving my Cornhusker parents something to brag about to their farmer friends.